Discord underwent two rebrand attempts, one in 2020 and another in 2021 (seen below) which the company landed on.

Your Place to Talk

2020

In order to reposition itself toward a wider audience, Discord established a new tag line: Your Place to Talk. A campaign was launched to get the word out, and I was tasked with helping to set the style and tone. This process was done on my own from concept to storyboard to final animation and included all the 3D modeling, rigging, and animation required. The campaign launched with 2 videos, one focused on the brand and one focused on showcasing the use of the product.

Smaller looping ads created for Facebook, Twitter, and Instagram.

Static creatives

World creatives

World and character creatives

Imagine a Place

2021

I worked as a 3D illustrator and layout artist, helping set the tone and voice of the new slogan: “Imagine a place.”

2021 Pride Mural

2D characters by Justin Middendorp, Kevin Dam. 3D fishbowl and octopus illustrations in collaboration with Kevin Tang.

Process

Initial sketches were done to show how 2D+3D characters could be integrated into a real photo or realistically rendered 3D scene. I then modeled and rendered style frames for chosen concepts.